Evaluation question 5

How did you attract/ address your audience?
Our target audience was people aged 15-24 and aimed towards males however also trying to attract females as well. One way we found this was by taking a sample of people to read our storyline and asking them who they thought the film was aimed at. Most of them guessed our target audience correctly suggesting that we had chosen a correct target audience.

This meant that we were able to attract our target audience by giving it an appropriate age certificate, which was a 15. People who are old enough to watch this movie will now be more likely to watch it because they know the film may contain things that they may enjoy to watch such as violence and offensive language. We also made sure that we would adapt our marketing to our target audience for example using social networks which are mainly used by teenagers. This means that more of our target audience are likely to see it and be attracted to it. Also it will increase the amount of word of mouth, if people are seeing advertisement for our film on social media then they are likely to post about it on social media. The more people that post about it the more people will see it.

Also another way we address our target audience was by making associations between their everyday lives and our film, for example in the scene with the attack we made sure that we used a gun because teenagers are well known for playing first person shooter games such as Call of Duty. We did this because teenagers are more likely to enjoy the film if it has similarities to their everyday lives and hobbies. Another example of this is we used costume and characters that can relate to our target audience, we did this with characters Lewis Lock and Kurtis, they are both aged 18 and wear clothing that many teens would wear. This helped our audience to relate to the characters meaning they are more likely to enjoy it.