When we were in the pre-production and planning stage of our film, we were contemplating which market to aim our film at depending on the narrative of our film and some of the features we would display in it. Once many ideas had been generated through the group we decided to base our film around one particular idea. We outlined numerous features which our crime thriller film would have in it, such as violence, scenes involving drugs or possibly drug taking and strong language as these are some conventions of crime thrillers. Once this was established we looked at what age certificate would be age appropriate for our film according to the British Board of Film Classification (BBFC). We decided that an age certificate of 15 or above would be suitable for our film as we thought that our target audience would be males aged 15-24 as the nature of the film is more likely to appeal to that specific age group. However, we didn't want to dismiss females from our target audience so set then firmly on any one aged 15-24. Also, we thought that an age rating of 15 would be the most beneficial for the success of the film as more people would have easier access to watch the film if the age rating is at 15 as oppose to 18, which would narrow our target audience and make it considerably smaller. The more people who would have access to the film the better, as this way more people would be made aware of the film and possibly recommended to watch it by friends and peers through word of mouth, which all contributes to the possible success of the film.
After this in the pre-production phase of our film, we did more planning and research to address our audience by distributing several questionnaires to members of the public around Barnsley, to see if our film idea highlighted any major problems or concerns when presented to a potential viewer. The questionnaire results showed no obvious major issues regarding our film idea and the majority of candidates said that our film would relate to 'teenagers'.
When plotting the first two minutes of our film we decided to have an attack scene where two opposing gang members would have some sort of violent encounter. Initially, we were going to use a knife as a key element of this scene but were unable to obtain a knife prop so incorporated the use of a dumb gun that was available to us, so the element of severe violence was still there. We decided to use the element of violence in the first scene as this would engage our audience and draw them in making them want to watch on and see what happens between the two oppositions and the police force, after the enigma of a random 'set up' attack is established in the very first scene.
In our audience feed back results, a few people commented on the fact that the violence we used in the opening scene engaged them into watching the rest of the clip to see if they would be made aware of why the attack took place and who the characters involved were. A few people commented also on the name of our film 'runner', which has an ambiguous feel to it and can be interpreted in different ways. The film could be about someone who runs a large drug circle or someone or even the police officer who runs an investigation trying to catch the criminals. The ambiguity of our title would attract in our audience as they will be unaware about what the film is about so may watch the opening scenes due to the title alone.
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