Evaluation question 7

Looking back at your preliminary exercise, what do you feel you have learned in the progression from it to the full product.


I learned that the complexity of your editing has a massive affect on the overall outcome of your film, if you use simple editing it wont be as effective as more complex. In our preliminary exercise we used simple edits and rules such as shot-reverse-shot, the 180 degree line and match on action. Although this helped us keep continuity it didn't look like it had been edited professionally unlike the full product, in which we used fades, and parallel editing which made a massive difference to the flow of the film and made it look professional. It also helped to create a tense build up affect which was vital to get the overall message of the film.


Another thing I learned is the affect of the acting, in the preliminary exercise we didn't spend much time working on the costume and acting so it was hard to understand what the exercise was about and it didn't have the right affects. However in the full product we had lots of time to make sure the costume and acting was effective, which improved the film massively. It helped the product to give off the correct affect and people could understand it effectively meaning it was better.


Also the sound had a major affect, in the preliminary exercise the only sound used was diagetic dialogue meaning that there was no background music or any affect. This made it weird to watch and broke continuity as it was abnormally quiet at times. On the other hand in the full product as well as diagetic dialogue we also added some non diagetic music on to the beginning of it and the title sequence which had a positive affect. It worked well as build up music and created tension which will get the audience on their feet wondering what will happen next. Also the music made it seem more normal and kept continuity.

Evaluation question 6

What have you learned about technologies from the process of constructing this product?


One thing we did was used a piece of software called Final cut, this was used to make and edit our film. We inserted the videos and music into the program and edited them to make our final film. Before I made this product I had never used this piece of software, however I can now insert, cut, add effects, add non diagetic sounds, insert text and export. These are all very use full skills and can be repeated to make other films such as a sequel to our product.


We also used Apple macs throughout the course. Before this project I hadn't used an apple mac and struggled to do simple tasks such as cut and pasting, or even finding applications. However Apple macs can be very effective and have many shortcuts for more advanced users so by using them over the creation of the product I have learned vital skills that can help me do everyday things effectively such as opening the programs needed to make our product.


Another thing we used is Blogger, this is an online application used by many people to share their own blog that is unique. This is another type of technology that I have never used before. We used it to share different plans and contrasts to other similar films and genres. Not only learned how to create a blog, I learned how to post and update posts on it. As well as creating posts I inserted and embedded files such as videos into my posts which taught me how to use embed codes and HTML.

Evaluation question 5

How did you attract/ address your audience?
Our target audience was people aged 15-24 and aimed towards males however also trying to attract females as well. One way we found this was by taking a sample of people to read our storyline and asking them who they thought the film was aimed at. Most of them guessed our target audience correctly suggesting that we had chosen a correct target audience.

This meant that we were able to attract our target audience by giving it an appropriate age certificate, which was a 15. People who are old enough to watch this movie will now be more likely to watch it because they know the film may contain things that they may enjoy to watch such as violence and offensive language. We also made sure that we would adapt our marketing to our target audience for example using social networks which are mainly used by teenagers. This means that more of our target audience are likely to see it and be attracted to it. Also it will increase the amount of word of mouth, if people are seeing advertisement for our film on social media then they are likely to post about it on social media. The more people that post about it the more people will see it.

Also another way we address our target audience was by making associations between their everyday lives and our film, for example in the scene with the attack we made sure that we used a gun because teenagers are well known for playing first person shooter games such as Call of Duty. We did this because teenagers are more likely to enjoy the film if it has similarities to their everyday lives and hobbies. Another example of this is we used costume and characters that can relate to our target audience, we did this with characters Lewis Lock and Kurtis, they are both aged 18 and wear clothing that many teens would wear. This helped our audience to relate to the characters meaning they are more likely to enjoy it.